Mercedes-Benz in Austin: Why? – Mercedes-Benz original


A festival with cult character is taking place in Austin/Texas in March: Over ten days, it’s the venue for film, music — and digitalization. In recent years, this has evolved into the meeting point for the technology and start-up scene. In all, the event draws around half a million visitors. Daimler CEO Dieter Zetsche will be speaking there in an official featured session for the first time this year. Why? Sascha Pallenberg, Head of Digital Content, with some facts and figures. Experience the world of Mercedes-Benz: Enjoy and subscribe to the channel so you get notified for the next episode here:

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