2018 Audi A8 – King Coming Soon!!!

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Interview Marc Lichte: The new Audi A8 reflects the progressive face of the brand.” Marc Lichte has been Head of Audi Design since 2014. On July 11, 2017 the fourth generation of the Audi A8 will be presented at the Audi Summit in Barcelona. The luxury sedan emphasizes a new design language. There are just a few days left until the world premiere of the new A8. How important is this day for the Audi design? Marc Lichte: With the world premiere of the Audi A8 in Barcelona, we will have come full circle. From the perspective of a designer, this is a place that stands out because of its special light conditions. Precisely for this reason, this is where we selected the design of our flagship car, together with our Board of Management, three years ago. The A8 is the first production model





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